Sometimes visuals may even be all a campaign needs. Visuals are an essential part of a successful email campaign since they support the copy and make the email more eye-pleasing. Generally speaking, the email copy has to be short since users are known to have a short attention span. Therefore, the way you express your message to prospective customers must be clear and persuasive. For example, this purpose could be to let subscribers know about an upcoming sale. The email copy is crafted with a specific marketing or sales purpose in mind. It consists of all written parts inside the campaign’s main body. The next major component of an email newsletter is its copy. Alternatively, it is used as a subtle means to create a unique color balance in email campaigns. The aim of the background is to surround your email and make it more eye-friendly. Some brands prefer to leave the background “blank” (white), while others use beautiful colors or nice custom designs that really make their emails “pop”. It just needs to blend nicely with the rest of your email. It could be anything from a plain color or a custom background image. Component #3: BackgroundĪs the name implies, it is what lies behind your email. Here is an example from MVMT:Ī good email header makes your campaigns memorable and immediately identifiable. Traditionally, it has three elements, which are your company logo, brand name, and menu bar. The header of the email is the first thing your subscribers see when they open your campaign. Moreover, if your subject line looks “weird” or spammy, you’ll be getting spam complaints or unsubscribes. In fact, according to recent research, 33% of email recipients open an email solely based on its subject line. the summary text following the subject line) it can make or break your email campaigns in terms of open rates. Combined with a strong preheader text (i.e. The purpose of subject lines is to draw the attention of the user, emphasize the value of the particular email and ensure that the email is opened. These two are also the first thing the user sees before even opening the email. The first component of every email newsletter is the subject line along with the preheader text. Component #1: Subject Line & Preheader Text Now let’s take a closer look at what each element involves. What Are The Most Important Components to Include in Your Email Newsletter Design?Įmail newsletters consist of different elements that create a unique visual experience when combined together.Īs they say, a picture is worth a thousand words, so below you’ll find a visual representation of the main components of an email newsletter:
Email designer pro pro#
For an inspirational boost, Mail Designer Pro includes over 70, ready-to-send free responsive newsletter templates.Email newsletters are an excellent way to reach and convert your audience, so it’s only natural that you’d want to learn everything about email newsletter design.ĭesigning a stunning newsletter may not sound like an easy feat, but let me assure you that with the right guidance your newsletters will become a goldmine for your business. Thanks to the unique mobile-responsive editing features, you can optimize the desktop and mobile versions of your newsletter down to the last detail. With the Mail Designer Pro app, you can easily create and optimize HTML emails via drag-and-drop. Web-based email marketing tools only offer a limited amount of creative flexibility. You don’t need any HTML skills, just a bit of creativity. It is one of the easiest ways to create and optimize HTML email newsletters that look great on desktop computers and mobile devices. Mail Designer Pro offers pixel-perfect design, brilliant Retina resolution, and more than 70 stylish design templates.
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